GEO, AI Visibility
& Citations
Everything you need to understand, measure, and improve your brand's presence in AI-generated answers — from first audit to advanced optimization.
What is GEO and Why Does It Matter in 2025?
A complete introduction to Generative Engine Optimization — how AI search differs from Google, why your brand's AI visibility directly impacts revenue, and what you can do about it today.
Setting Up Visible: Your First 30 Minutes
Connect your brand, add your top competitors, and run your first visibility scan across all major AI engines. Step-by-step setup guide.
BeginnerReading Your First AI Discovery Report
Understand every metric in your brand audit report — Mention Rate, Citation Rate, Prompt Coverage, AI Share of Voice, and your overall AI Discovery Score.
Setting Your GEO Baseline: What Good Looks Like
Before you optimize, you need a baseline. Learn how to interpret your initial scores and set realistic 90-day improvement targets by industry category.
The AI Discovery Score: How It's Calculated
A deep dive into the five modules that make up your AI Discovery Score — Mention Rate, Citation Rate, Intent Visibility, AI Share of Voice, and Semantic Authority.
Mention Rate vs Citation Rate: What's the Difference?
Two of the most important GEO metrics explained — why being mentioned isn't the same as being cited, and which one drives actual buyer consideration.
Understanding Prompt Coverage
Which buyer questions trigger your brand to appear in AI answers — and which high-intent queries your competitors are dominating. How to read and act on prompt coverage data.
How Each AI Engine Decides What to Cite
ChatGPT, Perplexity, Gemini, DeepSeek, and Claude all have different citation behaviors. Understanding these differences is key to prioritizing your GEO efforts.
GEO Content Strategy: What AI Engines Actually Cite
The specific content structures, formats, and authority signals that drive AI citation. Includes a 90-day content calendar template for GEO-optimized publishing.
Building Citation Authority: The Link-Building of GEO
AI engines cite brands that are cited on authoritative sources. A tactical playbook for building the citation profile that drives AI visibility at scale.
Structured Data for AI: Schema Markup That Gets Cited
The specific schema types that improve your chances of being cited in AI-generated answers — FAQ, HowTo, Product, and Organization schemas explained with examples.
Competitor Gap Analysis: Finding Where You're Losing
Use Visible's competitive benchmarking to identify the exact prompts where competitors appear and you don't — and build a targeted response strategy.
Multi-Market AI Visibility: US, UK, AUS & Asia
Different AI engines dominate different markets. A market-by-market breakdown of which engines to prioritize for cross-border brands — especially Chinese brands entering Western markets.
Visible API: Integrating GEO Data into Your Stack
How to access your AI visibility data programmatically — pulling scores, mentions, and citations into your BI tools, dashboards, or CRM via the Visible API.
Connecting Visible to Bloom: Intelligence to Revenue
How to use your GEO visibility data from Visible as input to Bloom's Revenue Intelligence — turning discovery signals into market maps and pipeline opportunities.