Getting Started 📅 Updated 2026-06-12

Setting Up Visible: Your First 30 Minutes

Introduction

Visible is Spotlize's AI Discovery Intelligence platform. It monitors how your brand appears — or fails to appear — across every major AI engine, including ChatGPT, Perplexity, Gemini, DeepSeek, Claude, and Kimi. This guide walks you through the complete setup process so you can have your first visibility report within 30 minutes.

Key Concepts

Brand Profile: The core entity Visible monitors. Includes your brand name, primary website, product names, and key descriptors.

Competitor Set: The brands you benchmark against. Visible compares your AI visibility directly against up to 5 competitors (Business plan) or unlimited (Enterprise).

Prompt Set: The category queries Visible runs across AI engines to measure your brand's appearance rate. These simulate real buyer searches.

Scan Frequency: How often Visible re-runs your prompt set across all engines. Daily on Business plan; weekly on Starter.

Why It Matters

The quality of your setup directly determines the quality of your intelligence. A well-configured brand profile and a carefully selected prompt set produce actionable insights. A poorly configured setup produces noise. This guide ensures you start correctly.

Step-by-Step Guidance

Step 1 — Create your brand profile Navigate to Brand Settings. Enter your primary brand name exactly as buyers would search for it. Add your website URL. Add 3–5 product or service names that buyers commonly search. Add 2–3 descriptive phrases (e.g. "enterprise analytics software", "AI-powered CRM").

Step 2 — Add your top competitors Add the 3–5 brands most commonly recommended alongside or instead of yours. These should be competitors that appear in AI-generated answers when buyers ask about your category — not necessarily your largest competitors by revenue.

Step 3 — Build your prompt set Your prompt set defines what Visible measures. Add 20–30 prompts that represent real buyer queries in your category. Good prompts are: - Comparison prompts: "best [category] tools for [use case]" - Problem prompts: "how do I solve [problem]" - Recommendation prompts: "what should I use for [job to be done]" - Category prompts: "leading [category] companies"

Step 4 — Select your target markets Choose the geographic markets you want monitored. Different AI engines dominate different regions. US/UK/AU markets are covered by default. Asian markets (Kimi, Qwen) require separate configuration.

Step 5 — Run your first scan Trigger your first manual scan. Initial scans typically complete within 2–4 hours. You will receive an email notification when your first AI Discovery Report is ready.

Step 6 — Review your baseline report Your first report establishes your GEO baseline. Note your overall AI Discovery Score, your mention rate by engine, your citation rate, and your ranking vs. competitors.

Best Practices

Use exact brand names. AI engines are sensitive to exact phrasing. Match the name buyers actually use.
Build a balanced prompt set. Include a mix of comparison, recommendation, and category queries.
Add real competitors. Add the brands that actually appear in AI responses for your category — use the "AI response explorer" to identify them.
Start with your core market. Configure one market well before expanding to additional geographies.
Save your initial baseline. Your first report is your benchmark. Note the date and score for future comparison.

Common Mistakes

Too few prompts. Fewer than 15 prompts produces statistically unreliable scores. Aim for 25–40 prompts.
Branded queries only. Most AI discovery happens on category prompts, not branded searches. Include both.
Wrong competitors. Adding revenue competitors rather than AI-cited competitors skews benchmarking.
Skipping the market selection. Different AI engines are dominant in different regions. Not selecting markets means missing significant visibility data.

Practical Examples

A B2B HR software company sets up Visible with 30 prompts covering employee engagement, performance management, and HR analytics. They add 4 competitors that they see cited frequently in competitor research. Their first scan reveals they appear in 12% of prompts on ChatGPT but only 3% on Perplexity — an immediate optimization opportunity.

Summary

A 30-minute setup investment produces months of actionable intelligence. Configure your brand profile carefully, build a representative prompt set, and run your first scan. Your baseline report is the foundation of your entire GEO strategy.